Drives in Liquor
stores are a classic fixture on the Phoenix landscape. You don’t understand
their importance until you have experienced a 115-degree summer day.
They are known by
various names throughout the country including Package Shops, Bottle Shops, and
Beer Barns. They grew rapidly with the popularity of autos after the war. The
Beer Depot in Michigan, who would have guessed, is the oldest dating back to 1941.
They began appearing in Los Angeles in 1949 and here in the early 1950’s.
Unlike the cold
uniform exteriors of liquor stores in the 18 states who have monopolistic
rights over liquor sales, the Drive In’s are unique in style and set up. Each
is a classic statement of the owner’s vision.
One of the most
interesting owners is Terry Renaker of The Cork and Bottle. Just out of the
Marine Corp and needing a job, he started working for the then owner Buck. He
became enthralled with the business and characters it attracted. The day I
dropped in, there was a patron dressed in a cape crusader outfit buying a
bottle from Terry. After 3 years, Terry bought the place from Buck and has been
running it ever since with his assistant Bruce, the self appointed leprechaun
of The Cork and Bottle. Terry is a big man with an even grander personality who
is proud of the business he has created.
There have been
efforts to ban Drive in Liquor Stores. No doubt in part by the record of over
10,000 deaths on the road each year from alcohol related accidents. Still they
are allowed in 23 states and flourish here in the desert.
Some say they will
go the way of the times. However, 65% of sales at McDonalds come from Drive
In’s. People remained time starved and want efficiency of purchases with
limited human interaction. Seems like a good formula for continued success.
There will always be
debate about the value and hazards of Drive In Liquor Stores. But one thing for
sure, they remain great roadside attractions. Some have even cited problems
with emissions from drive ins. But as Mabel at one of the Phoenix Drive In
Liquor stores says, “After you hand them the bottle, they don’t idle for long.”
David Young